New Channel 9 boss pledges to “build” following takeover
David Gyngell, the new chief executive of Nine Entertainment, has pledged to build the station and strengthen its relationships following his takeover last month.
Steady as she goes
The station was purchased from Bruce Gordon's WIN Corporation.
"Nine has enjoyed a long association with Adelaide and South Australia through its affiliation with WIN and previous proprietors of NWS, and that relationship is about to become even stronger," he said
.
"We are on the threshold of an exciting new bond with our audience as we become hands-on proprietors of this great station as part of the Nine Network and its family.
"Nine's success is built on its brief to inform and entertain, and reflect the aspirations and concerns of its community. It's part of our DNA and it's great that we can now build that rapport direct with our Adelaide audience."
Sources close to the station have said that programming will remain unchanged and news programming and marketing are anticipated to benefit from investment.