Jack Daniel’s unveils new TV ad for Tennessee Honey brand, created by Arnold Worldwide
Jack Daniel’s Tennessee Honey has launched a new TV spot created by Arnold Worldwide.
Entitled ‘Swarm’, the 30-second spot follows on from the initial ads which launched the honey-flavoured whiskey, and features King Bee and the “swarm” of followers the brand has acquired over the past year.
The ad generated over 10 million impressions during a pre-release period on Twitter and Facebook in early June. It aired during the NBA and NHL playoff games and has since been shown on late night TV, sports and lifestyle programming.
The production company behind the ad was Smuggler, while animation house Psyop created the CGI bees.
Content created with:
Arnold Worldwide
Arnold is an independent-minded integrated advertising agency that believes creativity should always be a lever for growth. At Arnold, we make it safe to be brave....
Find out more