The Drum Awards for Marketing - Extended Deadline

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By Jennifer Faull, Deputy Editor

July 1, 2013 | 1 min read

Jack Daniel’s Tennessee Honey has launched a new TV spot created by Arnold Worldwide.

Entitled ‘Swarm’, the 30-second spot follows on from the initial ads which launched the honey-flavoured whiskey, and features King Bee and the “swarm” of followers the brand has acquired over the past year.

The ad generated over 10 million impressions during a pre-release period on Twitter and Facebook in early June. It aired during the NBA and NHL playoff games and has since been shown on late night TV, sports and lifestyle programming.

The production company behind the ad was Smuggler, while animation house Psyop created the CGI bees.

Jack Daniels

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Arnold Worldwide

Arnold is an independent-minded integrated advertising agency that believes creativity should always be a lever for growth. At Arnold, we make it safe to be brave....

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