Ashley Cole sends Samsung Galaxy S4 promotional tweet alongside England teammates

England footballers Ashley Cole, Shaun Wright Phillips and Adam Johnson have all been promoting Samsung smartphones through Twitter, despite not directly revealing the promotional nature.

Cole has tweeted a picture of the three holding the new Samsung Galaxy S4, but failed to state whether it was a commercially motivated tweet.

In the tweet sent on Friday, Cole said: "Got hooked up with the new #GalaxyS4 @TMobile network is quick like me! #SimpleChoice pic.twitter.com/XOkzLjVW4l"

The tweet was then retweeted big Sumsung US alongside the message "@TheRealAC3 We're happy to have you in our league, Ashley. Welcome to the team."

Cole could be pressed to delete the tweet should it be referred to the Advertising Standard Authority which monitors promotional messages sent online, and demands that they are labelled as such.

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Stephen Lepitak

Stephen Lepitak is editor of The Drum, with responsibility for overseeing the day-to-day running of the content produced for the various platforms run by the publication. Over the years he has interviewed agency network bosses such as Sir Martin Sorrell, Maurice Lévy and Arthur Sadoun, as well as Cindy Gallop, Kim Kardashian, film directors James Cameron, Spike Jonze, Richard Curtis and Lord David Puttnam. With a keen interest in media and breaking news, Lepitak has been with The Drum since 2005 and is based across its UK, US and Asia operations.

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