1 July 2013 - 8:54am | posted by | 0 comments

17% of adults have increased their time spent on social media over the past 6 months

17% of adults have increased their time spent on social media over the past 6 months17% of adults have increased their time spent on social media over the

Three quarters (75 per cent) of adults use social media websites to communicate with others, while almost a fifth (17 per cent) of these say that they have increased the time they spend on social media in the past six months.

The finding of a survey of 2,000 adults conducted by Canadean Custom Solutions found that 54 per cent said it is important to share information about new things that excite them.

Michael Hughes, research manager at Canadean Consumer, said: “Social media sites allow consumers to interact with likeminded others on specific sites, and in turn begin to follow trusted brand ambassadors for advice and inspiration – even if they have never actually met the person.

“However, whilst major brands may benefit from people turning to social media to share tips and advice, small independent shops will miss out – with shoppers failing to pass on information on any good deals they see on the local high street to their neighbours who also use such stores.”

Only 29 per cent of consumers said that it is important spending time interacting with neighbours and the wider community.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Cotswolds Distillery Inaugural Release

23/10/2014
The first ever Cotswolds Dry Gin from the first 10 runs at...

Jurlique's #AgelessBeauties Twitter Party Increases Sales!

22/10/2014
To celebrate Jurlique’s latest product range launch; Nutri-...

EMCAS

22/10/2014
OVERVIEW Financial mis-selling is an ever-growing issue –...

Visit Wales - creating romantic breaks

22/10/2014
Delivering 1000% increase in 'romantic' traffic Challenge...

Recruitment campaign

21/10/2014
Thermal Systems are an international client based in...