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Smartclip appoints Kay Schneider as director of SmartX

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By Ishbel Macleod, PR and social media consultant

June 29, 2013 | 1 min read

Smartclip has announced the appointment of Kay Schneider to the role of director of its recently launched SmartX platform.

In her new role, Schneider will lead the commercial aspects of the s yield optimisation solution for digital video advertising.

Ricky McClellen, CTO at Smartclip, said: “Programmatic video ad buying is a necessary component of a holistic yield optimisation strategy. The market is in its early stages, particularly with regards to video and brand ad inventory, but represents a growing opportunity. Having an expert like Kay on board to help shape the market and influence the pace and direction of RTB in the premium video space is critical for our business.”

SmartX offers optimisation for online video content within the secure environment of a private exchange.

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