29 June 2013 - 10:15am | posted by | 3 comments

Crisis Relief Singapore shows liking Facebook photos doesn’t make a difference in new campaign

Crisis Relief Singapore shows liking Facebook photos doesn’t make a difference in new campaignCrisis Relief Singapore shows liking Facebook photos doesn’t make a
Crisis Relief Singapore shows liking Facebook photos doesn’t make a difference in new campaign
Crisis Relief Singapore shows liking Facebook photos doesn’t make a difference in new campaign

Crisis Relief Singapore has unveiled a hard-hitting campaign with Publicis Singapore to show that liking a Facebook photo of a crisis victim doesn’t help.

Featuring the tagline ‘Liking Isn’t Helping’, the campaign uses photos of flood, earthquake and war victims with Photoshopped hands giving the thumbs up surrounding the edges.

The campaign, which urges the public to ‘be a volunteer, change a life’, looks to promote the fact that while liking a photo on Facebook may help to spread the word on the issue, it is of no help to those affected by the crisis.

The volunteer run charity Crisis Relief Singapore used real press photographs in the campaign.

Comments

1 Jul 2013 - 04:36
alast40039's picture

Interesting. Facebook should link up with relief groups to build a donate button. That would help.

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2 Jul 2013 - 09:52
thech17242's picture

It would be original if it hadn't already been done:

http://www.theverge.com/2013/5/3/4296194/unicef-facebook-activism-ad-cam...

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2 Jul 2013 - 13:08
sarah37127's picture

@alast40039: Donate button is a great idea - the only way forward to make clicktivism really pay off.

Gonna be an activist and put your idea to Facebook? :)

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