MediaCom USA announces three senior appointments
MediaCom USA has announced three senior appointments for its digital, multicultural and new business practices.
Jose Bello has joined MediaCom USA from Starcom Miami, where he managed key accounts including P&G, Kraft and Diageo in LATAM and, most recently, Coca-Cola, Novartis, Sandoz, Diageo and Heineken in Russia. As the new managing partner, head of multicultural, Bello has been tasked with ensuring that MediaCom's market access, intelligence, ideas and execution are superior in the marketplace as its US client base grows.
Steve Carbone, MediaCom's new managing director and head of digital and analytics, joins from UMarketing Digital, where he was president and a founding partner. Prior to UMarketing, Carbone was president at Nurun, and also spent over 20 years at Grey Global, eventually becoming president of G2 Direct and Digital (previously Grey Direct), where he oversaw numerous clients, including Adobe, BP, BellSouth/AT&T, Bank of America, Lucent and Warner Brothers.
MediaCom USA has also appointed Khartoon Ohan as its new managing director and chief growth officer.
Ohan has joined from Clear Channel Media and Entertainment, where she developed cross-platform programs and led client relationships with AB InBev, MasterCard and many others.
"We are continually on the lookout for the best talent both in and outside the media industry: talent that can truly help us deliver experiences that make people see brands differently," said Sasha Savic, CEO of MediaCom USA.
"Jose, Steve and Khartoon bring the deep relationships, leadership skills and spirit needed to be at the top of this business."
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