Diageo denies commercial agreement with Pippa Middleton to promote Pimms
Diageo has denied it has any commercial agreement with Pippa Middleton to promote its Pimms drink.
The drinks company, when approached by the Daily Mail over Middleton’s frequent mentions of the product in her magazine columns, while she has been spotted and pictured on several occasions in public drinking the product, denied that she was being paid to promote the product.
“Diageo has not paid Pippa Middleton to plug Pimm’s, though we are happy she seems to like the product,” a spokesperson for Diageo stated.
According to the Daily Express, in this week’s article for the Spectator, where Middleton is writing a ‘Wimbledon Diary’ Middleton wrote: ‘I’d be lying if I said I didn’t enjoy a Pimm’s or three when I’m watching a game’, adding: ‘Only pints will do, frankly, since half the glass is ice anyway.”
She continued to elaborate: “I try to smuggle mine under my chair and sip it when the cameras aren’t on me.
“Oversized sunglasses help the disguise and mean I can nod off unnoticed after one too many Pimm’s in the sun.”
Middleton’s spokesperson has yet to comment on any potential commercial deal.