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Buxton

Buxton launches multi-media marketing campaign with English Cricket Board for Ashes

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By Ishbel Macleod, PR and social media consultant

June 28, 2013 | 2 min read

Buxton has launched a multimedia marketing campaign this month to maximise its ongoing partnership with the English Cricket Board during The Investec Ashes.

The activity will include an outdoor poster campaign in London tube stations as well as at railway stations, motorways and bus stops outside retail stores across the UK and digital ads at Lord’s and Old Trafford cricket grounds featuring live Twitter feeds, as well as print ads.

Andrea Cahill, Buxton brand manager at Nestlé Waters, said: “The Ashes always creates such excitement and so it made sense to launch a campaign playing on the light-hearted English-Aussie rivalry. We came up with the ‘Who’s Got The Bottle’ campaign to inject some fun behind the Buxton brand as well as grab consumers’ attention and rally their support for the home team.

“We’re proud to be involved in such a creative campaign that not only creates a buzz at such an exciting time for sport but also highlights Buxton’s British heritage. We’re confident that our multimedia campaign will gain visibility nationwide and remind consumers of Buxton wherever they are enjoying the cricket this summer.”

The activity supports Buxton’s recent ‘Who’s Got The Bottle’ on-pack promotion featuring English cricketing heroes Alistair Cook, Stuart Broad and Ian Bell on shrink wraps of Buxton bottles in retail stores.

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