Blippar unveils partnership with Formula One driver Max Chilton
Blippar has today announced a partnership with Formula One driver Max Chilton, which will include a logo showing exclusive multimedia content of the driver when ‘blipped’.
When the logo is blipped using the Blippar app, fans will be given access to rich multimedia content personally introduced by Max Chilton, including video content which will be updated at every Grand Prix.
Blippar CEO and founder, Ambarish Mitra, said: “This is a momentous occasion for us as a company and for me as a lifelong Formula One fan. Partnering with Max enables us to showcase our technology while transporting Formula One fans to a rich world of multimedia content simply through the medium of a logo on a car or other print media.
"It is extremely exciting that our logo will be beamed into millions of homes around the world. We hope this serves as an inspiration to other British tech start-ups who refuse to think small.”
The blipp will also give fans the opportunity to take the BATAK challenge, a timed game of reflex and precision similar to the one Formula One drivers.
Chilton, who makes his Silverstone debut this weekend said: "Blippar is an innovative way for the fans to interact with us and gain access to more content for the team and the car. It is great to have them involved for such an exciting weekend for me at the British Grand Prix."