A three day campaign in London has seen eight artists create portraits on the Samsung Galaxy Note 8, which were then screened on Piccadilly Circus’ Samsung outdoor screen.
Developed by Cheil UK, the campaign is aimed at highlighting the creative prowess of the Note 8.
Matt Pye, MD at Cheil UK, said: “This is a unique opportunity for the public to try out and discover the full capabilities of the Samsung Note 8 and show off their creative side on the big screen.
“By employing a selection of highly creative individuals, we are bringing Piccadilly Circus and the Samsung Screen to life with an array of bespoke creations. It’s all about creating an entertaining and engaging experience for people who are out and about in the heart of London.”
Brand ambassadors will find willing ‘muses’ around Piccadilly to have their portraits sketched at the Note 8 pop-up venue.