IAB's Affiliate Marketing Council chair Hall joins Ve Interactive
International online cart recovery software company Ve Interactive has appointed David Hall as its director of business development with a remit to support the business development team in forming high level strategic alliances.
A seasoned digital and performance marketing professional, Hall spent seven years in senior management with affiliate network Digital Window/Affiliate Window, before joining Digital Animal in 2012. There he helped establish them as the leading SaaS technology provider of social distributed referral marketing.
Commenting on the new appointment, David J Brown, Founder and CEO of Ve, said: “We are delighted to welcome David Hall to Ve Interactive, his technology and marketing prowess, together with his industry experience and credentials, will play a key role in helping us deliver our strategic growth plans.”
An established public speaker on performance marketing related issues, Hall has delivered numerous lectures in the UK and the USA and he was the inaugural chair of the IAB's Affiliate Marketing Council, the body responsible for establishing and regulating industry standards for advertising across the Internet. Hall has also written and delivered training courses for the most prominent digital industry bodies including IDM, CIM, IMRG and IAB.
Commenting on his appointment Hall said: “I am excited to be joining such a fast growing company, with a game-changing software portfolio and impressive client roster. Ve Interactive is one of the most dynamic tech companies in the UK today, with a growing international profile too, and I’m looking forward to working with the team to secure new business opportunities.”
Ve Interactive is a member of MiNetwork, the growing organisation for ambitious marketing services agencies.