Procter & Gamble global brand building officer Marc Pritchard set to be keynote speaker at dmexco 2013
Procter & Gamble’s global brand building officer Marc Pritchard has been announced as one of the keynote speakers at this year’s dmexco digital conference.
Marc Pritchard, keynote speaker at dmexco
Pritchard’s talk at the conference will be one of the key points of what the organisers have promised will be a “star-studded line-up” for this year, with The Drum also having agreed to come on board as media partner for the first time.
Pritchard, who will be present on both days of the conference, highlighted the impact that the digital world had had on brand building, stating that it gave marketers the opportunity to think differently about how they served people and made brands more meaningful to their lives.
“Our brands now have entirely new and rich experiences to express their personality and engage with people, and that’s largely the result of the digital landscape. It’s truly a great time to build brands, and I’m looking forward to sharing our experiences at dmexco this year and being inspired by the conference,” he added.
Futher details about this year’s dmexco, which will take place on 18 and 19 September in Cologne, are available on the conference website, as is visitor registration.
Further keynote speakers are expected to be announced in the coming weeks.