Miller promotes its partnership with The Internship movie, by giving its own interns a series of challenges
Miller recently launched a series of videos on its dedicated YouTube and
The campaign, developed by Saatchi and Saatchi NY, saw Miller’s own specially selected interns take on challenges across the US,
The Miller Time interns, Mason, Johnny, Matt and Will, have been to movie premiers in LA, taken part in football games in Dallas and played baseball in Chicago.
“When we launched the Miller Time Internship, we had no idea how creative and dedicated the applicants would be," said Ryan Reis, Miller Lite senior director of marketing. "The competition was tough but we are thrilled to have John, Matt, Mason and Will represent our brand."
Google opened its HQ doors for The Internship movie, which sees Vince Vaughn and Owen Wilson restart their careers at the bottom of the ladder with an internship at the tech giant.