The Drum Awards for Marketing - Extended Deadline

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By The Drum Team, Editorial

June 26, 2013 | 1 min read

Cadbury’s receive their just desserts in the latest marketing weak courtesy of a sickly sweet commercial that is well past its sell-by date.

‘Son’s Discovery’ stars a wet behind the ears teenager rummaging around the back of the family fridge for some Cadbury Mousse.

After successfully locating a tub of the treat he exclaims ‘yesss!’ as he tucks in… only to be caught by his mousse addict parents.

This feels fallen straight out of the 80s...or even the 70s...and landed with a plop. Cadbury's has done better - and will do better - we're sure.

Cadbury

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