ASOS unveils live home delivery tracking system
ASOS has unveiled a new service which will allow users to track their home delivery in real-time, thanks to a new live-mapping service.
The Follow My Parcel service, created with DPD, will allow customers to effectively watch their delivery driver on his round, predicting a 15 delivery time slot for each customer.
Dwain McDonald, DPD's CEO said; "This is a first in the delivery market. Our one-hour timeslot service Predict remains a market leader but Follow My Parcel is a significant step forward again and it shows the level of commitment we are making to reinvent the delivery phase of online retailing. A really good home delivery experience can add to the retailer's own reputation and drive more traffic back to their website. There is also an important environmental benefit here in terms of reduced mileage from wasted journeys when unsuccessful deliveries are returned to the depot and customers have to collect them.”
The Follow My Parcel service will send ASOS customers a text or email message on the day of delivery to inform them of their initial one-hour delivery timeslot.
Nick Robertson, CEO for ASOS commented; "We're very excited about Follow My Parcel. It is a great innovation and one with real benefits for ASOS customers. Knowing exactly when a parcel is being delivered helps our customers plan their day; to be at home when they need to be for a delivery, or to let them get on with what they need to do by opting to reschedule or choosing the deliver to neighbour option.
"Openness and transparency are an important part of our proposition and ASOS customers will now be able to see exactly where their parcel is at any time. They will know their driver's name, where he or she is on route and exactly how long it will take to get to their delivery.”