Dr Oz and Hearst Magazines partner to launch new lifestyle title
Dr. Mehmet Oz, host of the nationally syndicated The Dr. Oz Show, has partnered with Hearst Magazines to pilot a new lifestyle title.
Launching in the first quarter of 2014, the magazine will follow the formula employed to launch Food Network Magazine in 2008 and HGTV Magazine in 2011.
It will offer “fresh lifestyle content with an upbeat, optimistic attitude, touching on physical and emotional well-being, food, beauty, real-women's stories, news, travel and finances.”
"Hearst has a very successful track record of partnering with unique brands and personalities to create engaging content for readers," said David Carey, president of Hearst Magazines.
"Dr. Oz's spirit and message clearly resonate with American women, and the time is right to translate that into a print and digital magazine that will introduce an entirely new category to the market."
Initial newsstand distribution for the first pilot issue will be 350,000 copies, with an additional 450,000 copies sent to targeted subscribers of select Hearst titles.
"Hearst has always been smart and innovative about product launches, gathering consumer insights and initiating progressive distribution strategies to bring successful new magazines to the marketplace," added Robin Steinberg, MediaVest executive vice president and director of publishing investment and activation.
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