Stoats Porridge unveils new look after undergoing rebrand by Robot Food
Stoats Porridge has revealed a major brand refresh courtesy of specialist consultancy Robot Food.
The Scottish oats company approached Robot Food with a brief to build upon the brand story adding vibrancy and ownable IP to the packaging. The work included the roll-out of packaging across a range of products, and an all new fully responsive e-commerce website, uniform, trailers, van and marketing material design.
The new design features a range of varied logo holding devices, adding to each scene on pack. Robot Food has also introduced a range of strap-lines to add to the eclectic homemade feel of the brand.
Jessica Dennison, marketing manager at Stoats, commented: “We’re already seeing impressive results. We’ve only just started roll-out and already we’ve gained new listings with Waitrose, Asda, and Scotmid, with promising discussion taking place with other major retailers. Robot Food’s straight-talking, hands-on creative team makes them a pleasure to work with.”
Client director at Robot Food, Mike Shaw, added: “The previous design didn’t reflect their passion, so we injected personality through in-house illustration, to create a brand that would leap from shelves. We started by piecing together Stoats’ history and all the haphazard stories, which have shaped the company. The outcome of that exercise made it easy for us, as the work has been so much fun. We love the product and have such belief in the people behind the brand.”
Content created with:
Robot-food
Find out more