24 June 2013 - 9:21am | posted by | 0 comments

Mobile video consumption doubles over the past year

Mobile video consumption doubles over the past yearMobile video consumption doubles over the past year

Consumer appetite for mobile video has doubled over the past 12 months according to the latest figures from BI Intelligence.

They show that between March 2012 and March 2013 the total share of online video on mobile devices rose from five per cent to over 10 per cent of the market.

Charting the inexorable rise of tablet and smartphone devices the figures highlight how they are now supplanting the role of traditional desktops and laptops as the entertainment platform of choice in the home.

The figures detail how in recent months tablets have passed smartphones as the most popular device upon which to view video, edging toward a six per cent share of online video.

Smartphones by contrast have plateaued at just over four per cent.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...