First Direct Arena awards social media account to Tresamo

Tresamo will be handling social media for the Leeds arena

The First Direct Arena has appointed Whitby-based Tresamo as its retained agency to handle its social media presence.

Tresamo has been handling the arena’s social media activity to date and is now tasked with furthering the venue’s ambition to become the most socially engaged arena in the UK, maintaining fun, informative and responsive channels of communication between operators SMG Europe and entertainment fans.

Currently the agency has been briefed with planning the activity around Bruce Springsteen’s 24 July performance, before the September opening season which includes Elton John, Andrea Bocelli, Cirque Du Soliel and the Kaiser Chiefs.

Of the agency’s work with the arena Tony Watson director of sales and marketing at the First Direct Arena, commented: “Since the arena project was first announced, the excitement, interest and buzz online has been staggering. Tresamo has gone above and beyond to help us keep fans informed, answer their questions and support our initiatives.”

Lee Kidd, account manager at Tresamo, added: “We are delighted to be working alongside SMG Europe and the first direct arena. Tresamo are specialists at adding social media value to dynamic businesses & projects and they don’t come more exciting than the opening of a unique world-class venue.”

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Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

All by Gillian