Epic redesign from Saltmine
Saltmine Design Group is launching a redesign for client Danone to promote its Greek style yoghurt range.
Epic stuff
The agency is also launching a new children's yoghurt range, 'Epic', described as a category first for the client.
The ‘Epic’ branding is in partnership with 20th Century Fox to cross promote its children’s feature film, released this month.
"The challenge we put to Saltmine was to make Epic stand out from the competition on shelf and have a bit of fun with the packaging and design - they did a great job of bringing the film to life on-pack whilst communicating the natural cues of the product range,” said Emily Tolliday, Danone brand manager.
"We wanted to make sure the pack looked as good as the product tastes.
“Saltmine really cracked the brief on this one, we are thrilled with the new design as it speaks to the modern-day foodie, whilst still offering hints of the authentic look and feel of the region."