Cannes Social Roundup: 107,000 posts, Vivienne Westwood most mentioned celeb and Ogilvy named top brand
This year, the Cannes Lions Festival of Creativity generated over 107,058 posts in one week with conversation peaking on Wednesday (over 40,000 posts), when the likes of LinkedIn and Twitter took to the stage, in addition to celebrity appearances from Conan O’Brien and Sean Combs.
The statistics from Salesforce Marketing Cloud crowned Vivienne Westwood as the most mentioned celebrity with over 876 posts, while Jack Black and Lou Reed pushed Martin Sorrell’s overall position in celebrity mentions back to fourth place.
Meanwhile Ogilvy generated the most brand mentions and hashtags during the Festival, producing 11,532 more mentions than its nearest competitor.
However, YouTube drove the most substantial peak in chatter when it took to the stage on Thursday, generating 1,965 mentions during the company’s presentation alone.
This year’s top buzz words (by mention) included Advertising (with over 6,000 mentions) with mobile and big data following closely behind in volume of mentions.