Bridgestone Tyres launches 'Everywhere' interactive experience with JWT International
Tyre company Bridgestone has unveiled a new interactive experience 'Everywhere' which aims to act as a multi-layered, online platform for the brand.
Created by JWT International, consumers can interact with the experience on a number of levels, including gaming, competitions and roadtrip tips as well as creating personalised content.
Team Bridgestone Europe’s corporate and brand communications team commented: “We are very pleased and excited with the output by the JWT team. Not only the output, but more over their dedication to make our vision into reality, surprising us by exceeding expectations. The team was a real partner for us.”
Live from today, the online platform is compatible with Facebook with interactive elements and seasonal information to be added to keep it fresh and topical. The backbone of the experience is a roadtrip movie featuring a young man turning his back on his job in order to embark on his dream journey using every vehicle imaginable. A re-imagined version of Johnny Cash’s ‘I’ve Been Everywhere’ serves as the soundtrack to the hero’s adventure across Europe.
Of the project Ian Thomas, executive creative director of JWT International, said: “This project was over a year in the making and took a brave set of clients to embrace this entirely new way of delivering an audience. We love how the whole thing has turned out.”
JWT International CEO, Derek Turner-Smith, added: “This is the perfect junction of experiential and brand-building. It leverages Bridgestone’s brand equity of Your Journey, Our Passion in an irresistibly engaging way.”