Belkin announces sponsorship of Blanco Pro Cycling Team
The Blanco Pro Cycling Team has confirmed tech-maker Belkin has become its title sponsor until 2015, which will see the team renamed the Belkin Pro Cycling Team.
“Cycling relies on innovation to drive success and has a passionate, tech savvy fan base that follows the sport closely, which aligns really well with the Belkin brand,” said Chet Pipkin, Belkin’s founder and CEO.
“Associating our Belkin and Linksys brands with this successful, well-established pro cycling team enables us to introduce ourselves to millions of people around the world and interact with them.”
Through the sponsorship, Belkin aims to elevate brand awareness on a global scale through logos on the jersey, bib short, team clothing, bikes, vehicles, website and social media properties.
Richard Plugge, general manager of Belkin Pro Cycling added: “As a company, Belkin shares our values and global ambitions, so we are very excited to have them on board as our sponsor. We look forward to two and a half years of shared successes.”
The team will begin competing under its new name and logo at the 2013 Tour de France.
The monetary value of the new sponsorship deal has not been revealed.