Metro's Dumb Ways to Die and Intel/Toshiba's The Beauty Inside win Cannes Lions 2013 Grand Prix while C4 Meet the Superhumans wins at Film Craft
The Film Grand Prix winners for Cannes Lions 2013 have gone to Dumb Ways to Die and The Beauty Inside it has been announced.
Both campaigns were chosen to win the major prize in the Film category, announced on the final night of the Cannes Festival of Creativity.
Dumb Ways to Die, an Australian public service announcement campaign to promote rail safety by McCann Melbourne, has been viewed by over 50 million people in less than a year and has already won Grand Prix Awards in the PR and direct marketing categories.
Meanwhile, The Beauty Inside is an interactive social film, created for both Intel and Toshiba and featuring actors May Elizabeth Winstead and Topher Grace, which was released across six episodes online across the main character's social media timleine.
The Grand Prix in the Film Craft category went to Channel 4's Meet The Superhumans promo for its coverage of last year's Paralympic Games in London, and Vizeum London's Prometheus campaign for 20th Century Fox is the winner of Gold for Best Integrated Content campaign.