Parks Resorts set to unveil social media led campaign with Navigate Digital

Richie Jones, sales and marketing director at Park Resorts, said: “Holidays are such an important time for families – so many of us have fond memories of camping and caravanning holidays in our youth. We asked Navigate Digital to bring our ‘Creating Amazing Memories’ proposition to life and we’ve been really impressed by the creative thinking behind the campaign.

“Over the past couple of years, we’ve been really focusing on content, and moving the company towards putting social at the heart of everything we do – even paying staff incentives based on TripAdvisor scores. This event is a fun, summery experiment – unlike anything we’ve ever done before – but it will appeal to our core audience and really communicate the experience of our brand.”

Following the event, a series of short videos will be released showing the Jones family creating their ‘Amazing Memories’ during the trip.

John Kimbell, managing partner at Navigate Digital, added: “We wanted to create something that showcased Park Resorts holidays whatever the weather – and to raise levels of engagement from fans of the brand. Park Resorts has an impressive 22,000+ fans on Facebook, and has an even larger number of happy customers that have stayed at its sites. Through this campaign, we can really bring alive the sense of adventure and discovery on your doorstep that comes with summer holidays in the UK.”