20 June 2013 - 10:36am | posted by | 0 comments

Costa Coffee appoints Howell Penny for UK expansion programme

Costa will work with Howell Penny on its UK expansion plans Costa will work with Howell Penny on its UK expansion plans

Costa Coffee has appointed retail and shopper marketing agency Howell Penny to raise awareness of its UK New Store Opening programme, through dedicated web pages and new marketing collateral.

Costa aims to grow its estate by targeting potential landlords with smarter, bespoke marketing activity which conveys the breadth and variety of Costa store formats. Costa has a variety of store formats including slick metropolitan stores, to rapid service express bars and the 'drive-thrus'.

Marc Rigby, Howell Penny client director, said: “The Costa brand is a fantastic addition to Howell Penny’s retail property portfolio which includes retailers, shopping centers and commercial properties.

“In an increasingly competitive marketplace, we’re looking forward to developing better-targeted, smarter marketing resource which not only highlights Costa’s unique position in coffee-lovers’ lives, but also the sheer range of different outlets the brand operates.”

6 related companies from Profile Hub:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

New Forest National Park - Young David Attenborough discovers the Tech Creche

21/08/2014
Research conducted by the New Forest National Park...

Case Study | Building Blocks

20/08/2014
Building Blocks's Operations Director and Co-Founder, tell...

Social Media Training

18/08/2014
We love to share what we know and what we've learned about...