Vote for the best piece of work in our Creative Round-Up: Winners to be featured in 5 July issue of The Drum

Author

By Gillian West, Social media manager

June 19, 2013 | 24 min read

The Drum, in association with Synergist, brings you a round-up of some of the latest interesting creative work.

Every fortnight The Drum, in association with Synergist, publishes a selection of new creative work. Now you can vote for the work you like best with the winners to feature in the next issue of The Drum (5 July).Submit your vote before Wednesday 26 June to guarantee your favourite makes it into the printed magazine.To submit work for future publication contact gillian.west@thedrum.com.

adam&eveddb: VW Golf GTI 'My Way' TV ad

Brand: VW Golf GTi Title(s): My WayAgency: adam&eveDDB, London, UK Agency website: http://www.adamandeveddb.comCreative Director: Jeremy CraigenAdditional credits: Creative: Jon Farley / Alex LucasTV Producer: Christine KastensProduction Co: The Mob Film Company / Markenfilm (Berlin)Director: Paul WS AndersonProducer: John Brocklehurst / Tommy BartlExecutive Producer: Boris SchepkerPublished: June 2013

BOS:Design Ltd: Westons Wyld Wood Cider re-brand

Brand: WestonsTitle(s): Westons Wyld Wood redesignAgency: BOS:Design Ltd, Cheltenham EnglandAgency website: http://www.brandonshelf.comCreative Director: Colin MechanAdditional credits: Designers, Andy Willingham and Emma SunderlandPublished: June 2013Short rationale (optional): Westons Organic Cider offering has only been called Wyld Wood since 2011, but its first incarnation was not clear enough for consumers who thought that the brand was “W” and missed the core message that the cider was organic. BOS: were briefed to redesign the Wyld Wood brand by amplifying the existing brand assets and adding some personality and charm. The use of the man with the apple/pear cart has created some much-needed personality for this brand with the textures and colours used retaining its premium organic quality.

True North: Superman - Man of Steel Stamp Issue and Follow-up Campaign

Brand: Jersey PostTitle(s): Superman - Man of Steel Stamp Issue and Follow-up CampaignAgency: True North, Manchester, UK Agency website: http://www.thisistruenorth.co.ukCreative Director: Ady BibbySenior Designer: Adrian NewellCopywriter: David Billcliffe / Derek FraserPhotographer: Supplied from Warner Brothers'Additional credits: Account Manager: Jill Richards Published: June 2013

BETC London: Ibis 'Bunny Bed' viral campaign

Brand: IbisTitle(s): Bunny BedAgency: BETC London, London, UK Agency website: http://www.betc.co.uk Executive Creative Director: Neil DawsonArt Director: Ciara O’Meara Copywriter: Clive PickeringPhotographer: Niels Reedtz JohansenAdditional credits: Producer: Olly ChapmanStrategy: Andrew StirkAccount Director: Zoe HinckleyProduction Company: IndependentDirector: Ornette Spenceley Executive Producer: Matt MinorProducer: Charlie StandfieldEditing Company: Final CutEditor: Ed CheesmanPost-Production Company: The Mill Sound Studio: FactoryPublished: June 2013

BBDO Moscow: Alka-Seltzer 'Next Day You'll Be OK' print ads

Brand: Alka-Seltzer Title(s): Next Day You’ll Be OK Headline and copy text (in English): Birthday Happy, Christmas Merry, New Year HappyAgency: BBDO Moscow, Moscow, Russia Agency website: http://www.bbdo.ruChief Creative Officer: Igor LutzCreative Director: Mihai Coliban Senior Art Director: Aaron John NielsenCopywriter: Andrey SivkovAdditional credits: Producer: Marina ShponkoAccount Director: Darya ArkharovaSenior Account Manager: Boris SorokinProduction Studio: Masked BrothersPublished: June 2013Short rationale (optional): A series of print ads of the biggest boozy occasions like New Year’s Eve, Birthday’s and Christmas. Through a simple twist of the phrase, we highlight the key product benefit of not having a hangover the following day.

Pearlfisher: Genius rebrand

Brand: Genius Title(s): Genius rebrandHeadline and copy text (in English): Pearlfisher London creates the new brand identity for Genius – the UK’s leading gluten-free brandAgency: Name, City, Country: Pearlfisher, LondonAgency website: http://www.pearlfisher.comCreative Director: Sarah CattleAdditional credits: Senior Designer: Aurelie Stephan Senior Account Manager: Joanna Pierce, PearlfisherStrategist: Jack Hart, PearlfisherWords: Caroline Slade, PearlfisherPublished: Month, Year: June 2013Short rationale (optional): Pearlfisher London has created the new brand identity - including strategy, brand architecture and tone of voice – for Genius, the UK’s leading gluten-free brand.Professionally trained chef Lucinda Bruce-Gardyne developed Genius bread after failing to find good-quality gluten-free and wheat-free bread suitable for her gluten intolerant son. Based in Edinburgh, Genius is now the leading UK gluten-free brand with a 47% share in the Free From Bread category and with a wide range of products in the UK and overseas, including gluten-free breads, rolls and pastry.Pearlfisher was tasked with redesigning the Genius identity and range, to ensure the brand can move freely across category and continent and to support the brand’s drive to become a household name in the mainstream bakery sector.

BELEPOK: Humiecki & Graef packaging

Brand: Humiecki & GraefTitle(s): Humiecki & Graef packagingAgency: BELEPOK, CologneAgency website: http://www.belepok.com Creative Direction/Concept: Sebastian FischenichIllustrator: Wouter DolkAdditional credits: Head of Marketing: Andreas OettmeierProject Management: Stephanie HerseProduction: Erhard Kämmer, Porzellanmanufaktur KämmerPublished: 2013

Look, Touch & Feel: AllTranz Removals Branding


Brand: AllTranz Removals 
Title(s): AllTranz Removals Branding
Headline and copy text (in English): AllTranz Removals Branding. LTF was delighted to be engaged by AllTranz Removals, and thoroughly enjoyed the collaborative process and challenging brief to create this contemporary branding design. 
Agency: Look, Touch & Feel, Northamptonshire, UK.Agency website: http://www.looktouchfeel.co.uk
Creative Director: Rick O'Neill, FRSA
Art Director: Matt Holland
Copywriter: Chris StreetIllustrator: Andie Jackman
Photographer: Andy LeeAdditional credits: Pixel, Security DirectorPublished: 2012

Saatchi Masius: May Fair Hotel 'A May Fair Affair' campaign

Brand: The May Fair HotelTitle(s): A May Fair AffairHeadline and copy text (in English):A May Fair AffairDress rehearsals in London’s most exclusive changing roomORA May Fair AffairA late night in the company of Coltrane and CastroAgency: Saatchi Masius, London, UKAgency website: http://www.Saatchimasius.co.uk Creative Directors: Eoghain Clarke and Matt SkolarPhotographer: David DrebinAdditional credits: Set Design: Rhea ThiersteinPublished: June 2013Short rationale (optional): ‘A May Fair Affair’ exudes the flamboyance and sophisticated modernity for which the hotel has become internationally recognised. Unprecedented in its candour, the campaign sets The May Fair Hotel apart from London’s crowded 5 star hotel offering.From the remains of a food lovers’ dinner date, to a luxury suite strewn with last night’s outfits or a hi-tech meeting room with walls covered in scribbles from a creative workshop - the series of nine creative executions evocatively bring to life the many and varied May Fair Affairs that take place every day in the hotel.

Shine Creative: Royal Merchant Navy Education Foundation charity rebrand

Brand: Royal Merchant Navy Education FoundationTitle(s): Charity RebrandAgency: Shine Creative, Hampshire, UKAgency website: http:// www.shinecreative.co.ukCreative Director: Samantha StokesDesign Director: Darron ThompsonCopywriter: Gill TaylorPublished: May 2013Short rationale (optional): Shine Creative was briefed by the Royal Merchant Navy Education Foundation (RMNEF) to create a new identity for the charity. Shine designed a refreshed logo and strapline, in addition to a new website, branded stationery and range of marketing material ahead of the Foundation’s Annual General Meeting, which was attended by its President, HRH the Duke of Edinburgh, KG, KT, OM.

4Creative: Skins series 7 promo

Brand: Channel 4Title(s): Skins Promo Agency: 4Creative, London, UK Agency website: http://www.4creative.co.uk Creative: Rob BlishenAdditional credits: Director: Rob Blishen Producer: Jason DelahuntyMo-Con Supervisor: Andy Bull @ The VFX CoVFX: MPCVFX Producer: Sarah DicksVFX Supervisor: Chrys AldredCG Supervisor: Tim CivilGrade: MPCColourist: Matt Osborne Published: June 2013

Happiness Brussels: Don't Text and Die

Brand: OVK/PEVRTitle(s): Don’t Text and DieAgency: Happiness Brussels, Brussels Agency website: http://www.happiness-brussels.com Executive Creative Management: Karen Corrigan, Dominique van Doormaal Photographer: Andres SerranoAdditional credits: Content & Strategic Planner: Joris JoostenConcept Provider: Diederik JeangoutAccount Management: Hans SmetsAgency Producer: Bart Vande MaelePublished: June 2013

The Red Brick Road: Funkin 'Your Bar, Your Rules' print campaign

Brand: FunkinTitle(s): Your Bar, Your RulesAgency: The Red Brick Road, London, UKAgency website: http://www.theredbrickroad.com Creative(s): James Tyler and Libby MiddlehurstAdditional credits: Designer: Simon O’BrienGroup Account Director: Nick BraddyAgency Planner: Ben MitchellAgency Producer: Phil PennMedia Agency: The Village CommunicationsMedia Planner: Katherine Adams Published: June 2013 Short rationale (optional): To raise awareness of Funkin’s mixer range amongst 20-30 year old ABC 1 females and encourage trial, targeting the at-home drinking occasion and focusing on the brands personality and product credentials.

Longton: CZYK identity design

Brand: CZYKTitle(s): Identity DesignAgency: Longton, Melbourne, AustraliaAgency website: http://www.longtondesign.com Creative Director: Michael LongtonPhotographer: Michael LongtonPublished: April 2013Short rationale (optional): CZYK is the Industrial Design practice of Nikolai Kotlarczyk, specialising in contemporary furniture & lighting design for small and large production. CZYK demonstrates a strong focus on functional, high use design, based heavily around materiality, production techniques, component breakdown and the environmental lifecycle of each product. An identity system was created influenced by the materials and component breakdowns seen in their work.

Proximity Canada: Marshall Fridge Packaging

CreditsBrand: Marshall FridgeTitle(s): Marshall Fridge PackagingHeadline and copy text (in English): Using just one colour (a Marshall Amp tradition), we designed a box with rockstar attitude on every side. Bold elements. Edgy, no-nonsense headlines. Dimensions, capacity and features proudly displayed ‘in practical terms’. We even added some grit because fridge boxes, just like flight cases, often get battle scars on tour. In just 48 hrs, the box garnered over 14 million impressions, and later, a formal complaint from UPS because it was too appealing to thieves.Agency: Proximity Canada, Toronto, CanadaAgency website: http://proximityworld.com Creative Director: Scott Pinkney, Trent ThompsonArt Director: Jonathan MacArthurCopywriter: Ed MalyonAdditional credits: Project Manager: Sarah Ng Account Supervisor: Aaron HowellAccount Executive: Matt ArthurPublished: 2012

interabang: Brew Tea Co brand and packaging

Brand: Brew Tea CoTitle(s): Brew Tea Co brand and packaging Agency: interabang, London, UKAgency website: http://www.interabang.uk.comCreative Director: Adam Giles, Ian McleanArt Director: Adam Giles, Ian McleanCopywriter: Adam Giles, Phil KirbyIllustrator: John SeePublished: June, 2013Short rationale (optional): Brew were looking to expand into the retail sector, having firmly established themselves supplying tea wholesale to independent shops, museums, galleries and boutique hotels. The rebrand was needed to coincide with this new direction, and also to clarify their offer: not complicated tea or weird tea, but better tea - both whole leaf tea bags and loose leaf.

AMV BBDO: Doritos Mariachi 'I Love Rock n Roll' summer campaign

Brand: Doritos Title(s): Mariachi Doritos JukeboxAgency: AMV BBDO, London, UKAgency website: http://www.amvbbdo.com Art Director: Mark Fairbanks, Jez TribeCopywriter: Thiago De Moraes, Prabs Wignarajah Photographer: Felix LamarAdditional credits: Agency Planner: Tom WhiteAgency Account Man: James Myers, Kristiana GrantTV Producer: Rebecca HoltMedia Agency: OMDMedia Planner: Dan UnderwoodProduction Company: H.S.IDirector: Olly WilliamsProduction Co. Producer: Simon MonhemiusPost-production Company: AbsoluteAudio Post-production: AMV LABPublished: June 2013

Ogilvy & Mather: Amnesty International Posters

Brand: Amnesty InternationalAgency: Ogilvy & Mather, London, UKAgency website: http://www.ogilvy.co.uk Chief Creative Officer: Gerry HumanExecutive Creative Director: Gerry HumanArt Director: Denis KakazuCopywriter: Giles MontgomeryIllustrator: Aleksey Lyapunov and Lena ErlikhPhotographer: Derek HillierAdditional credits: Business Directors: Jaimes Leggett, Anchie ContractorRetoucher: PICSAccount manager: Clare Dimmock, Natalie YoungArt Buyer: Helen GimsonPublished: June 2013

Look, Touch & Feel: Aspire Branding

Brand: Aspire
Title(s): Aspire BrandingHeadline and copy text (in English): Aspire Branding. LTF was delighted to be engaged by Aspire, and thoroughly enjoyed the collaborative process and challenging brief to create this contemporary branding design. 
Agency: Look, Touch & Feel, Northamptonshire, UK.
Agency website: http://www.looktouchfeel.co.uk
Creative Director: Rick O'Neill, FRSAArt Director: Matt Holland
Copywriter: Chris StreetIllustrator: Andie Jackman
Photographer: Andy Lee
Additional credits: Pixel, Security DirectorPublished: 2012

Giovanni + Draftfcb: NIVEA Solar Charger Ad

Brand: NIVEATitle(s): Solar Charger AdAgency: Giovanni + Draftfcb, BrazilAgency website: http://www.giovannidraftfcb.com/brCreative Director(s): Joanna Monteiro, Max GeraldoArt Director(s): Paul Junger, Felipe PetroniPhotographer: PlatinumAdditional credits: Editor: Felipe CirinoArt Buyer(s): Tina Castro, Daniel Gonçalves Account Team: Cristiane Pereira, Juliana Nascimento, Tania Müller, Carlos Eduardo Fernandes, Mariana Mozzaquatro, Larissa LacerdaPlanning: Lia BertoniMedia: Alexandre Ugadin, Tiago Silva, Rachid AntunTechnology: Gerson LupatiniCreative Technologist: Marcio BuenoRTV: Vivi Guedes, Manoela EstellitaProducer (Case): PilotDirector: Dani + ChalabiSound producer: Dafne MusicPublished: June 2013

Estudio Versus: SANGRÍA LOLEA packaging

Brand: SANGRÍA LOLEATitle(s): SANGRÍA LOLEAAgency: Estudio Versus, Zaragoza (SPAIN)Agency website: http://www.estudioversus.comCreative Director: Javier Almalé & Nieves AñañosArt Director: Javier Almalé & Nieves AñañosCopywriter: Javier Almalé & Nieves AñañosIllustrator: Javier Almalé & Nieves AñañosPhotographer: Javier AlmaléAdditional credits: Hugo Catalán & Javi MillánPublished: June, 2013Short rationale (optional): Lolea is Sangraía. As you already know, Sangria is a typical Spanish cocktail, synonymous with social gatherings, celebration and joy. Lolea fulfills the highest expectations of quality and flavor, as well as having a new and shocking design. Lolea is a personal project of some friends who love traditional and artisan Spanish products. Lolea may be of red wine or white wine and it is offered in several presentations and sizes. It is made with high quality wine and natural ingredients.

Aesop: Bristows brand campaign

Brand: BristowsHeadline and copy text (in English): Aesop Tell A Sweet Story for BristowsAgency: Aesop, London, UKAgency website: http://www.aesopagency.comCreative Director: Martin GrimerArt Director: Gabriel Soto Copywriter: Mark TweddellPhotographer: Holliday KedikPublished: June 2013

Saint Bernadine Mission Communications Inc.: Evil Spirits Vodka Packaging and Media Launch Kit

Brand: Evil Spirits DistilleryTitle(s): Evil Spirits Vodka Packaging and Media Launch KitAgency: Saint Bernadine Mission Communications Inc., Vancouver, CanadaAgency website: http://www.stbernadine.comCreative Director: David Walker & Andrew Samuel Art Director: Jennifer HicksCopywriter: Jessica MoriIllustrator: Jennifer HicksPhotographer: Tony Hurley PhotographyAdditional credits: Basia Wabik (Production Artist)Published: Month, Year May 2013Short rationale (optional): Evil Spirits is a new premium spirits line that is painstakingly crafted to be sinfully enjoyed. St. Bernadine was tasked with package design and a media kit for the launch.Evil Spirits Vodka is the product of a distilling craft so refined it must have been exchanged for diabolical favours. St. Bernadine extended this brand promise through every detail of the design language. Custom word mark? Evil. Spirit renderings in matte varnish? Evil. Recipe card? Evil. Ouiji board with commemorative cast pewter planchette? Evil. It’s time to succumb to the guilty pleasure of Evil Spirits.

The One Off: Orangutan Foundation brand identity and collateral

Brand: Orangutan FoundationTitle(s): Brand identity and collateralHeadline and copy text (in English): A future for Orangutans, forests and people. Agency: The One Off. London. UKAgency website: http://www.theoneoff.comCreative Director: the one offArt Director: team effortPublished: June 2013

RBH: Church End Brewery Brewt posters

Brand: Church End BreweryTitle(s): BrewtAgency: RBH, Meriden, West MidlandsAgency website: http://www.rbh.co.uk Creative Directors: Stuart Jackson & Mike KalinArt Director: Stuart JacksonCopywriter: Mike KalinPhotographer: Martin BrentPublished: June 2013Short rationale (optional): We unleashed a muscular new campaign to promote the latest ale from Warwickshire’s Church End Brewery. The ale, an 8% ABV beer entitled Brewt, is the most recent concoction in the brewery’s long tradition of one-off and special edition brews. This new campaign dramatises the core attributes of the ale, bringing to life the strong pale ale proposition with a series of posters showing perfectly-sculpted, alabaster-white body builders posing with the pint.

Look, Touch & Feel: Faraday Fine Foods Branding

Brand: Faraday Fine Foods 
Title(s): Faraday Fine Foods Branding 
Headline and copy text (in English): Faraday Fine Foods Branding. LTF was delighted to be engaged by Faraday Fine Foods, and thoroughly enjoyed the collaborative process and challenging brief to create this contemporary branding design. 
Agency: Look, Touch & Feel, Northamptonshire, UK.
Agency website: http://www.looktouchfeel.co.uk
Creative Director: Rick O'Neill, FRSA
Art Director: Matt Holland
Copywriter: Chris StreetIllustrator: Andie JackmanPhotographer: Andy Lee
Additional credits: Pixel, Security DirectorPublished: 2012

adam&eveddb: Starburst print campaign

Brand: StarburstAgency: adam&eveddb, London, UKAgency website: http://www.adamandeveddb.comExecutive Creative Director: Richard Russell Creative Director: Richard BrimArt Director: Matt GayCopywriter: John LongIllustrator: Al MurphyAdditional credits: Agency Producers: Daniel Fisher, Natalie NewellPrint Producer: Daniel MooreyPublished: June 2013

Bartle Bogle Hegarty: Old El Paso TV ad

Brand: Old El PasoAgency: Bartle Bogle Hegarty, London, UK Agency website: http://www.bartleboglehegarty.com Creative Director: Wesley HawesCreative: Dan Morris / Charlene Chandrasekaran Photographer: Marcelo DurstAdditional credits: TV Producer: Matthew TowellProduction Company: MTP (Glasgow)Director: Benjamin WeinsteinProducer: Doochy MoultPost Production: The MillEditing House: Cut+RunEditor: Eve AshwellPublished: June 2013

Scholz & Friends: Festina Brand Packaging

Brand: Festina Title(s): Festina Brand PackagingAgency: Scholz & Friends, Berlin, GermanyAgency website: http://www.s-f.com/berlin/Creative Director: Mathias Rebmann, Florian SchwalmeArt Director: Sebastian Frese, Ralf Schroeder, Michael Hess, Jürgen Krugsperger, Ksenia SlavchevaPhotographer: Attila HartwigAdditional credits: Head of Advertising: Martin Pross, Matthias Spaetgens, Wolf SchneiderImage editing: Maren BoernerAccount Manager: Albert Petzold, David von Hilchen Published: 2013

Mash Creative: Ali Sharaf Photography brand identity

Brand: Ali Sharaf PhotographyAgency: Mash Creative, London, UKAgency Website: www.mashcreative.co.ukCreative Director: Mark BloomArt Director: Mark BloomPhotographer: Gyorgy Korossy (work samples)Published: June, 2013Short rationale (optional): Identity, stationery and ongoing brand development for UAE based photographer Ali Sharaf. Ali wanted me to design a stong yet simple brand identity for his photography business Like me, Ali is inspired by Swiss modernist design, so with this in mind I adopted a 'less is more' approach to his identity. The result is a recognisable and relevant marque which communicates his core brand values. The marque symbolises both an eye and the letter 'A' rotated 90 degrees counter clockwise.

Masif_design affairs: Sandwich or Salad brand and packaging

Brand: Sandwich or saladTitle(s): Sandwich or Salad brand and packagingAgency: Masif_design affairs , Medellín, ColombiaAgency website: http://www.ilovemasif.comCreative Director: David MadridArt Director:David MadridCopywriter: Masif_design AffairsIllustrator: Masif_design AffairsPhotographer: Luis Felipe Hoyos MontoyaAdditional credits: Graphic designer : Juan Francisco GuerreroPublished: 2012Short rationale (optional): Sandwich or salad is healthy food brand focused on delivery.

DDB Helsinki: McDonald's animated films

Brand: McDonald's FinlandTitle: McDonald's McSmokey ChiliAdvertising Agency: DDB, Helsinki, FinlandAgency website: http://www.ddb.fi/Art Director: Jaakko KastariCopywriter: Jani TynniläAccount Director: Jarno LindblomProject Manager: Inka Karvonen, Päivi LångCreative Director: Vesa TujunenProduction Company: PiñataProduction Company website: http://www.pinata.fiProducer: Johanna LuotoDirector: Henri Tani & Jonna UhrmanLead Compositor, Animation: Henri TaniDesigner, Illustration, Animation: Jonna Uhrman3D Artist: Ville IkonenSound Design: Marko Nyberg, Ville Riippa / El CaminoShort rationale: This is a part of a series of three animated films for McDonald's MyBurger campaign. The idea was to visualize the creation of three different burgers designed by ordinary people.

Brand: McDonald's FinlandTitle: McDonald's HevikanaAdvertising Agency: DDB, Helsinki, FinlandAgency website: http://www.ddb.fi/Art Director: Jaakko KastariCopywriter: Jani TynniläAccount Director: Jarno LindblomProject Manager: Inka Karvonen, Päivi LångCreative Director: Vesa TujunenProduction Company: PiñataProduction Company website: http://www.pinata.fiProducer: Johanna LuotoDirector, Designer: Tuomas KorpiLead Compositor: Mika RantalaLead 3D Artist: Timo HämäläinenRigging: Ville Ikonen3D Animation: Jani ToikkaSound Design: Marko Nyberg, Ville Riippa / El CaminoShort rationale: This is a part of a series of three animated films for McDonald's MyBurger campaign. The idea was to visualize the creation of three different burgers designed by ordinary people.

Brand: McDonald's FinlandTitle: McDonald's Nam'sAdvertising Agency: DDB, Helsinki, FinlandAgency website: http://www.ddb.fi/Art Director: Jaakko KastariCopywriter: Jani TynniläAccount Director: Jarno LindblomProject Manager: Inka Karvonen, Päivi LångCreative Director: Vesa TujunenProduction Company: PiñataProduction Company website: http://www.pinata.fiProducer: Johanna LuotoDirector, Designer: Tuomas KorpiLead Compositor: Mika Rantala2D Animation: Mikko Vormala3D Artist, Animation: Ville IkonenSound Design: Marko Nyberg, Ville Riippa / El CaminoShort rationale: This is a part of a series of three animated films for McDonald's MyBurger campaign. The idea was to visualize the creation of three different burgers designed by ordinary people.

APS Group (Scotland): Aberdeen International Youth Festival promotional materials

Brand: Aberdeen International Youth FestivalTitle(s): AIYF promotional materialsAgency: APS Group (Scotland), Edinburgh, UKAgency website: www.theapsgroup.comCreative Director: Michael FraserSenior Designer: Pam MacdonaldIllustrator: Sanna AnnukkaPublished: May/June 2013Short rationale (optional):The Aberdeen International Youth Festival (AIYF) is one of the world's biggest celebrations of youth art. Now in its 41st year, the festival was looking for a new design concept for the festival.APS Group (Scotland) retained the original pink which runs throughout the AIYF brand identity by incorporating the colour into its overall visual campaign - a series of colourful, graphic birds in motion illustrated by Sanna Annukka, which embody the spirit of youthfulness, performance and joy which are so integral to the festival.The birds have been used across all promotional material for the festival including window displays, street banners, posters, pavement projections, and the full listings programme which officially launched earlier this month.

Kyle Lambert: Toy Story & The Shining iPad Painting Mashup

Title: Toy Shining - Toy Story & The Shining iPad Painting MashupArtist: Kyle LambertURL: http://www.kylelambert.co.uk/gallery/toy-shining/Medium: iPad Finger Paintings (Brushes app)

Leo Burnett: Think washroom poster campaign

Brand: ThinkAgency: Leo Burnett, London, UK Agency website: http://www.leoburnett.co.uk Executive Creative Director: Justin TindallCreative Directors: Tony Malcolm, Guy MooreArt Director:Copywriters / Art directors: Phil Deacon, Sabina KellyPublished: June 2013

Trending

Industry insights

View all
Add your own content +