Liverpool TV appoints London’s Media15
Liverpool Football Club’s official digital TV channel LFC TV has appointed London based Media15 to handle all its airtime sales and marketing. Media15 managing director Dominic Matterson said the company was delighted to be working with “one of the biggest brands in global sport.” Liverpool FC Chief Media Officer Matthew Baxter said: “We are committed to bringing the Club closer to fans whether they are based in Liverpool or abroad. LFC TV provides breaking news about the Club and airs exclusive features, all of which contribute to keeping our LFC family up to date with their Club’s activity. “We are thrilled to be partnering with Media15 who have successfully demonstrated their understanding of sports broadcasting for a number of channels. We are very much looking forward to working with them.” LFC TV said the channel had “588 million followers worldwide” and a growing audience overseas.