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Little Chef celebrates 55 years of roadside dining with new menu launch

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By Gillian West, Social media manager

June 19, 2013 | 1 min read

Roadside dining chain Little Chef is celebrating 55 years of serving the Great British public with the launch of a new menu.

The menu launch follows the chains work with celebrity chef Heston Blumenthal who was brought in to help reinvigorate the brand in 2009.

The new menu includes new additions such as brand mascot Charlie’s secret French Toast recipe and old favourites like the Olympic Breakfast.

Coffee brand Lavazza has partnered with the roadside chain and will be sold in all of its locations with the new menu set to be rolled out across 78 Little Chef operations throughout the UK.

The redesign was handled by Manchester based design agency We Are Creation.

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