British fashion house Burberry has fully embraced Vine as part of its social media strategy, using the platform to showcase its runway show from this week’s London Collections: Men.
The 156-year-old global brand has been mostly using Vine over the last few months to showcase clips from special Burberry events at its flagship Regent Street store, and recently posted a backstage video from its A/W13 London Fashion Week show.
Over the last week Burberry has been promoting its spot at LC:M with clues to what would be included in the collection and yesterday afternoon posted the entire Menswear S/S14 show in just six seconds.
Since posting the Vine Burberry has received mostly positive reactions on social media.
— Peter Fyfe (@PeteFyfe) June 19, 2013
Kudos to Burberry for capturing a fashion show in a single Vine...but I dare say it feels awful schizophrenic: https://t.co/wOJcfN2nwr
— Elizabeth Holmes (@EHolmesWSJ) June 18, 2013
— Gordon MacMillan (@gordonmacmillan) June 18, 2013
— Eimear Lambe (@eimslambe) June 18, 2013
— Kaitlyn (@KaitlynWilkins) June 18, 2013