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After the dancing pony, its dancing babies

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By Steven Raeburn, N/A

June 19, 2013 | 2 min read

Cow and Gate has announced a new campaign entitled “Dance Dance Baby”, shortly after the massive success of the #DancePonyDance meme.

Dance Dance Baby was designed by BETC London

The promotion is positioned as a follow up to its “Supergroup” TV ad, and invites parents to upload videos of their children dancing. The clips will then be selected to be included in a new advert to be broadcast later in the year.

In a statement, Cow and Gate said that the campaign “further cements the brand’s point of view that, beyond developmental milestones, what matters most about the early years is the nurturing of little individuals and, ultimately, ‘feeding their personalities’.”

Bruce Newman, Cow & Gate Marketing Manager said: "Dance Dance Baby is an exciting opportunity to celebrate all the different personalities of the UK’s little ones as captured by parents, while building on our successful 'Feed Their Personalities' philosophy.”

The campaign has been designed by BETC London.

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