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Samsung

Samsung exposure to be boosted by World Rowing Cup 2013 sponsorship

By Simon Kay

June 18, 2013 | 2 min read

The Samsung Electronics brand will be boosted by its broadcast exposure to an anticipated audience of six million as a result of the electronic giant’s sponsorship of the World Rowing Cup 2013.

One of the international rowing competition’s three legs, will be hosted by London for the first time in eight years, with additional heats being held in Switzerland and Australia.

The Japanese firm plan to erect large screens, offer VIP hospitality, have a full page advert in the event programme as part of an extensive branding campaign.

London’s Eton Dorney Lake which was built for the 2012 London Olympics - where Samsung was also an official sponsor - saw crowds in excess of 200,000. A Samsung spokesperson admitted they would like to see similar numbers at the World Rowing Cup 2013 with the firm looking to emulate the atmosphere of the games.

Visitors will be able to view Samsung’s latest range of digital appliances, in addition to refrigeration, cooking, laundry and vacuum cleaners in its on-site showroom.

Andy Griffiths, managing director of Samsung Electronics commented: “We are honoured to be sponsoring the Rowing World Cup Series for a third year; it marks Samsung’s continuing commitment to elite sport and allows us to showcase our premium products to consumers.”

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