Ogilvy Melbourne has been appointed as lead strategy and creative partner for Melbourne Food & Wine Festival after a competitive pitch.
The appointment commences immediately.
The brief includes strategy development and creative execution for the 2014 Festival.
"The Melbourne Food and Wine Festival attracts hundreds of thousands of visitors from across Australia and the globe, and is renowned for its ability to truly showcase the strength of Victoria's food and wine,” said Ogilvy general manager Michael McEwan.
"We're looking forward to further enhancing this international reputation, while developing new avenues to promote the Festival and all it has to offer to locals and visitors alike."
Melbourne Food and Wine Festival CEO, Natalie O'Brien said: “"Ogilvy has an outstanding reputation for developing highly creative campaigns that drive strong results.
“The group has been appointed to deliver strong vision and direction for the Festival's creative as well as working with us to define our future in the digital space. We're excited to be working with them."