Microsoft releases ‘Ad Pano’ a new ads in app solution for Windows 8
Ad Pano, a new way to implement ads in apps similar to Apple's iAd, was released in the UK and the USA today, with the intention of it being in use with all Windows 8 computers in the future.
The software is available to all advertisers and publishers who use the Microsoft Advertising SDK for Windows 8. Microsoft’s new approach aims to advertise goods to the user in the least intrusive manner, unlike the more traditional pop ups which are badly suited for use on mobile devices.
Jennifer Creegan, general manager of the display advertising experiences business group for Microsoft said on her blog: “Last year at Cannes we said that that the goal of our co-ideation sessions was to brainstorm and create custom concepts for display ad experiences on the Ads in Apps platform.
“Our goal then, as it is today, was to explore the potential of the rich ads in Apps for Windows 8 canvas and by doing that, re-think what digital advertising can deliver to consumers and marketers.”
Eventually, the technology will be in use across all first-party apps for Windows 8 - including Bing, Xbox, and Skype - and apps that integrate the Microsoft Advertising SDK for Windows 8.
Toyota, who ran one of the first ads in Apps for Windows 8 campaigns, was one of the first users of Ad Pano. Dionne Colvin, national marketing media manager for Toyota, said: “We were very happy with the beautiful experience that the Ad Pano brought to our ‘Let’s Go Places’ campaign, one of our first brand initiatives in many years.
“We were looking for an online platform that would really spotlight our Toyota brand in a forward-thinking way, and Windows 8 was the right fit.”
Content created with:
Microsoft Advertising
Connect with people at the right moments across work and life. Microsoft Advertising. Great relationships start here.
Find out more