Coca-Cola’s ‘The Wearable Movie’ enlists help from global fans
Coca-Cola has unveiled a new movie aiming to 'put a smile on' the faces of people across the globe.
Developed by Ogilvy & Mather New York, ‘The Wearable Movie’ has seen Coke fans and employees each wear a t-shirt individually printed with a frame from the movie.
People from across the world were sent a t-shirt and asked to take a photo wearing it. Each photo was pieced together to create the movie.
The animated characters were designed by Psytop.
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