The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Author

By Jennifer Faull, Deputy Editor

June 17, 2013 | 1 min read

Coca-Cola has unveiled a new movie aiming to 'put a smile on' the faces of people across the globe.

Developed by Ogilvy & Mather New York, ‘The Wearable Movie’ has seen Coke fans and employees each wear a t-shirt individually printed with a frame from the movie.

People from across the world were sent a t-shirt and asked to take a photo wearing it. Each photo was pieced together to create the movie.

The animated characters were designed by Psytop.

Coca-Cola Wearable Tech

Content created with:

Ogilvy & Mather Group UK

The Ogilvy Group is made up of 10 world-class companies, working across a wide range of marketing disciplines.

Together, they combine to give clients a fully...

Find out more

More from Coca-Cola

View all