Bauer Media announces launch of three new US print titles
Bauer Media is set add three new titles to its retail roster – Closer, Girl’s World and Celebrate with Woman’s World.
"Globally, Bauer is a company that has 550 magazines in 16 countries and we are very positive about the future of print vehicles," said company president and publisher Ian Scott. "If you produce products consumers want they will still buy them at retail."
Closer will be a weekly magazine focused on the 30 to 50-year-old demographic and their interest in celebrity and lifestyle news and features.
"There is a whole generation being ignored right now," explained publisher Marc Richards. "This is a significant market-49 million people, 125 billion dollars in annual spending power and these are their peak earning years so we feel this is a strong play."
To hit initial sales targets, Bauer will be selling two million copies of Closer at an introductory 25-cent price, which will go to retail at $3.99 thereafter.
Conversely, Girl's World, will target girls from 7 to 11 and will come out seven times annually. It will act as an "introductory celebrity lifestyle magazine" with Marisa Sandora appointed as editor in chief.
Celebrate with Woman's World, a companion to Bauer’s Woman’s World, will publish six times a year around seasonal events and holidays.
Both Girl’s World and Celebrate with Woman’s World will retail for $4.99.
Each new title will have a website and social media presence, and digital editions are under consideration.
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