Only 9% of readers see value in newspaper digital subscriptions
A survey of 2000 Australians by Deloitte has found that the majority do not value digital newspaper subscriptions, with only 9 per cent claiming it was on par with print.
Some news is only accessible via a paywall
Readers who bought digital and print newspaper subscription considered the online component as “a freebie”.
Deloitte consulting partner Clare Harding said: “I think that’s still quite a challenge for print media... to get consumers to feel or perceive the value in the digital version to start really moving people over from print into digital.
48 per cent of those surveyed read their news online, but the survey also found that readers “hadn’t developed a trust in the medium’s advertising.”
Tablet use has gone up from 13 per cent to 37 per cent since the end of 2011.