Twitter partners with Chase to offer small business $1m in free advertising

Twitter and Chase bank have struck a deal which will see Chase’s small business customers awarded $100 in advertising credits for Twitter’s Small Business Advertising platform.

The $1m deal follows a similar partnership with American Express and Twitter and is aimed at helping firms tap into the social network.

Customised Chase and Twitter content is being shared via a new @ChaseSmallBiz account, and has been promoted at local events around the country.

Russ Laraway, head, small business, Twitter, commented in a blog post: "Our goal is to help small businesses build better customer engagement, increase sales using direct response techniques, and engage more followers with compelling content."

Jennifer Faull

Jen Faull is deputy news editor at The Drum with a remit to cover the latest developments in the retail and FMCG sectors. Based in London, she has interviewed major business figures including top marketers from Mondelez, Unilever, Tesco, and Lidl.

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