Twitter partners with Chase to offer small business $1m in free advertising
Twitter and Chase bank have struck a deal which will see Chase’s small business customers awarded $100 in advertising credits for Twitter’s Small Business Advertising platform. The $1m deal follows a similar partnership with American Express and Twitter and is aimed at helping firms tap into the social network. Customised Chase and Twitter content is being shared via a new @ChaseSmallBiz account, and has been promoted at local events around the country. Russ Laraway, head, small business, Twitter, commented in a blog post: "Our goal is to help small businesses build better customer engagement, increase sales using direct response techniques, and engage more followers with compelling content."