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Twitter partners with Chase to offer small business $1m in free advertising

Twitter and Chase bank have struck a deal which will see Chase’s small business customers awarded $100 in advertising credits for Twitter’s Small Business Advertising platform.

The $1m deal follows a similar partnership with American Express and Twitter and is aimed at helping firms tap into the social network.

Customised Chase and Twitter content is being shared via a new @ChaseSmallBiz account, and has been promoted at local events around the country.

Russ Laraway, head, small business, Twitter, commented in a blog post: "Our goal is to help small businesses build better customer engagement, increase sales using direct response techniques, and engage more followers with compelling content."

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Jennifer Faull

Jen Faull is deputy news editor at The Drum with a remit to cover the latest developments in the retail and FMCG sectors. Based in London, she has interviewed major business figures including top marketers from Mondelez, Unilever, Tesco, and Lidl.

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