LIDA announces Louise Whitcombe’s return to the agency as chief operating officer
Digital and direct agency Lida, part of the M&C Saatchi group, has announced that Louise Whitcombe has returned to the agency to take up the position of chief operating officer.
Whitcombe left her previous role as Lida’s deputy managing director last year to join BBH as CRM director.
Her appointment completes the 10-member board, led by chairman and chief strategy officer Matthew Heath and managing director Victoria Fox.
Heath said: “We are delighted to welcome back Louise to LIDA. Louise’s fantastic track record on strategic client service leadership, coupled with an in-depth knowledge of LIDA’s offering and ambitions will ensure she is the perfect final touch to our first executive board as the agency prepares to scale-up to service an ever-growing list of large brand accounts, and also looks at building on its UK success overseas.”
Whitcombe added: ‘I am delighted to be re-joining LIDA; it is a fabulous agency full of very talented people. I look forward to helping realise our clients ambitions and furthering the agency's growth – both here and overseas.”
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