Heineken USA launches #dadjokes campaign developed by Wieden + Kennedy NY
“Sometimes I’ll order seafood at a steak restaurant – just for the halibut.”
Ordinarily, jokes of this calibre should not be celebrated. But, in honour of Father’s Day this Sunday, Heineken USA has launched a campaign paying tribute to all the corny dads out there.
Wieden + Kennedy New York developed the campaign which has asked people to tweet their favourite Dad jokes tto @Heineken_US.
As well as sharing the jokes across Facebook, Twitter and Instagram, Heineken will turn its favourites into meme-style images using vintage dad images and unveil them on a dedicated Tumblr on Sunday.
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