Genes Reunited returns as headline sponsor for third season of ITV1's Long Lost Family
Family history website Genes Reunited is to renew its relationship with ITV1’s family reunion show ‘Long Lost Family’ as it returns for a third season this summer.
The deal is part of Genes Reunited’s targeted marketing approach which aims to engage members of the public wishing to reconnect with family or learn about their ancestors.
To support the sponsorship, Genes Reunited has overhauled its website to include a new splash page and informative segments on some of the emotional themes covered by the show. The new design hopes to help those inspired by the show to research their family’s past or reconnect with a relative.
Sponsorship idents have been created by Will London and feature a number of scenarios which tie into the emotion of the programme; the snippets cover a variety of topics including adoption and war heroes.
Head of Genes Reunited, Rhoda Breakell, commented: “The sponsorship is a fantastic fit for all parties, and the reaction from viewers to the previous shows has been outstanding. It just goes to show what a strong appetite people have for discovering the fascinating, and often emotional details of their family background. It’s wonderful to be part of a project that is making a real difference to people’s lives.”
Presenters Davina McCall and Nicky Campbell are set to return for the third season which airs from Monday 17 June, with Campbell adding: “In this third series we’ve taken on some of the most difficult and complex searches yet. We’re telling some truly emotional tales but also tales with incredible twists which have taken us to the other side of the planet looking for people’s long lost families.”
Content created with:
Will London
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