14 June 2013 - 1:51pm | posted by | 1 comment

“Eat It Haters”: Spoof Cheerios advert responds to racial row

A parody Cheerios advert has appeared on YouTube in response to the racist backlash the original sparked.

Last month Cheerios brought out an ad, directed by Saatchi and Saatchi New York, innocently showing a mixed-race family talking about the benefits of the cereal for the heart.

The ad, however, ignited a fierce racial backlash with people calling the family depiction “disgusting” with numerous references to Nazis, troglodytes and racial genocide, eventually forcing YouTube to close the comments section on the video.

Now, a new parody video has hit back – showing an interracial lesbian couple telling the haters to “eat it”.

Don't miss out... Get your Advertising news by email

See all specialist newsletters

23 related companies from Profile Hub:

Comments

15 Jun 2013 - 17:39
thehmuc's picture

LOVE LOVE LOVE IT!!!!!! Forever Happily Mixed Up! The Happily Mixed Up Community happilymixedup.com

0
1

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Brand new logo design for The Scottish Graduate School for Arts and Humanities

29/08/2014
The Scottish Graduate School for Arts and Humanities (SGSAH...

DrupalCon 2014

27/08/2014
We were selected by the Drupal Association through a...

New Forest National Park - Young David Attenborough discovers the Tech Creche

21/08/2014
Research conducted by the New Forest National Park...

Case Study | Building Blocks

20/08/2014
Building Blocks's Operations Director and Co-Founder, tell...

Social Media Training

18/08/2014
We love to share what we know and what we've learned about...