Ocado affiliate account snapped up by Commission Junction following Google Affiliate Network closure
Online grocery firm Ocado has signed with Commission Junction ro launch a UK wide affiliate programme, following the closure of Google Affiliate Network earlier this year.
The Ocado affiliate account was previously held by Google Affiliate Network, which was closed by the search giant in April. At the time, The Drum revealed that not only Ocado, but also the Netflix and Toys R Us affiliate accounts were freed up.
The strategic partnership will see Commission Junction aim to help Ocado’s strategy to expand its reach and awareness of its environmental credentials, while using the affiliate channel to focus on recruiting new customers through a variety of publishing models, while also increasing ROI.
Eleanor Pickering, head of advertiser development for Commission Junction UK, said, “The team recognises the potential that this account offers and our focus on client service, our passion for innovation and our pioneering technology will be key factors in our approach to expanding Ocado's affiliate reach, whilst continuing to deliver the outstanding ROI which makes performance marketing such an attractive channel for advertisers.”
The closure of Google Affiliate Network proved a shock to the sector, although it was a far larger organisation in the US than in the UK.
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