Corona billboard in NYC sees the crescent moon become a wedge of lime

Ever thought that the crescent moon looked like a wedge of lime?

Neither did we – but Corona and ad agency Cramer-Krasselt did and created this billboard which, depending on the time of the month and angle you stand at, looks like the moon is a slice of lime atop a Corona bottle.

The ‘Luna Corona’ billboard is situated on 15th Street and 9th Avenue in Manhattan and can be viewed in all its glory on June 14 and 15 - after that you'll have to ask the space guys the next time it will work.

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Jennifer Faull

Jen Faull is deputy news editor at The Drum with a remit to cover the latest developments in the retail and FMCG sectors. Based in London, she has interviewed major business figures including top marketers from Mondelez, Unilever, Tesco, and Lidl.

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