Carte Noire unveils new TV creative as part of £4m UK marketing investment for 2013
Super premium coffee brand Carte Noire is poised to launch a new advertising campaign featuring its Wholebean Instant product, Carte Noire Instinct, on Saturday 15 June as part of its £4m UK marketing investment plan for 2013.
The new advert, which forms part of a communications campaign introducing the Fire and Ice roasting process, features a choreographed battle between the world of ice and the world of fire until the two elements ultimately meet to combine a deep, intense experience.
Created by Hollywood director TARSEM, the campaign explains how Carte Noire is born from contrasts by revealing how the alchemy of the fire and ice roasting process creates the brands strong intensity.
Launching this weekend on TV and VOD the ad will show alongside the likes of Coronation Street, Emmerdale and Midsomer Murders as well as in VUE cinemas and at pop-up events by Pearl and Dean.
The campaign also includes POS and social media activity.