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Water Producing Billboard, Dumb Ways to Die, The Candidate, Land Rover Escape & Emma: TBWA global creative president Rob Schwartz's Cannes Contenders

In the build-up to this year's Cannes Lions International Festival of Creativity, which kicks off on Sunday 16 June, The Drum has asked a number of senior creatives to root through the great creative work they have seen produced this year and choose five they believe could and should win big. Today's selection comes courtesy of the global creative president of TBWA\Worldwide and Cannes Jury President of Promo & Activation, Rob Schwartz.