12 June 2013 - 10:13am | posted by | 0 comments

Stella Artois Cidre unveils digital thermo-activated advertising

Stella Artois Cidre unveils digital thermo-activated advertisingStella Artois Cidre unveils digital thermo-activated advertising

Stella Artois Cidre has unveiled an out-of-home campaign with Posterscope, which will see digital ads for the apple and pear cider brand appear based on real-time weather.

The campaign, which shows boxes of handpicked apples, sees bespoke scheduling service Liveposter automatically turn ad spots on and off based on the results of a real-time weather data plug-in; meaning a two-degree increase in temperature above the national average will see the cider ad displayed in that location.

Andy Logan, marketing manager for Stella Artois Cidre said: “This summer, Stella Artois Cidre, the most sophisticated cider brand will deliver the most sophisticated summer of refreshment, right on cue when the temperature rises.

“This innovative media mechanic is yet another way we are pushing the boundaries through digital technologies to be relevant to our consumers, at just the right time.”

Ads will not appear in in locations registering lower temperatures or where it is raining.

Don't miss out... Get your Advertising news by email

See all specialist newsletters

12 related companies from Profile Hub:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Case Study | RLH

01/09/2014
Chris Ross, MD of full-service B2B advertising agency RLH,...

Brand new logo design for The Scottish Graduate School for Arts and Humanities

29/08/2014
The Scottish Graduate School for Arts and Humanities (SGSAH...

DrupalCon 2014

27/08/2014
We were selected by the Drupal Association through a...

New Forest National Park - Young David Attenborough discovers the Tech Creche

21/08/2014
Research conducted by the New Forest National Park...

Social Media Training

18/08/2014
We love to share what we know and what we've learned about...