McDonald’s has today unveiled a campaign to promote its two flavours of iced fruit smoothie: strawberry and banana, and mango and pineapple.
The campaign will run on TV, in cinema and in store; with the TV ad to break tonight during ITV’s Coronation Street and run until 17th July, complemented by special five-second ‘teaser’ spots and idents on Channel 5 in July before shows such as Neighbours.
The campaign will be backed up by digital elements from Razorfish, including users of the McDonald’s app being given the chance to try a smoothie for free by ‘breaking the ice’ on the screen. Some users will discover a digital voucher beneath the ice, which can be redeemed in store, while others will gain access to themed videos and interactive games.
The ‘icebreaking machine’ game on the McDonalds website also offers winners tickets to the Key 103 Live and Metroradio Live music festivals.