12 June 2013 - 2:16pm | posted by | 0 comments

McDonald’s gets set for summer with iced fruit smoothies campaign

McDonald’s has today unveiled a campaign to promote its two flavours of iced fruit smoothie: strawberry and banana, and mango and pineapple.

The campaign will run on TV, in cinema and in store; with the TV ad to break tonight during ITV’s Coronation Street and run until 17th July, complemented by special five-second ‘teaser’ spots and idents on Channel 5 in July before shows such as Neighbours.

The campaign will be backed up by digital elements from Razorfish, including users of the McDonald’s app being given the chance to try a smoothie for free by ‘breaking the ice’ on the screen. Some users will discover a digital voucher beneath the ice, which can be redeemed in store, while others will gain access to themed videos and interactive games.

The ‘icebreaking machine’ game on the McDonalds website also offers winners tickets to the Key 103 Live and Metroradio Live music festivals.

Don't miss out... Get your Advertising news by email

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Asda Store Proposition Intranet

17/07/2014
The Client Asda is Britain’s second largest supermarket...

Timberland Apparel merchandising

15/07/2014
Six large installations in Milan for footwear and apparel....

Hudson Fuggle: Case study

15/07/2014
We spoke to Sue Higgins Finance Director at creative agency...

CreditCall Global Rebrand, Launch Campaign and Digital Web Platform

08/07/2014
Creditcall is a global payment solutions company that makes...

Unity - Consumer PR Agency

08/07/2014
We have been with Instant On IT for over 5 years and, as we...