12 June 2013 - 12:24pm | posted by | 0 comments

ISBA director of public affairs criticises Alcohol Concern's calls to ban alcohol advertising at music and sporting events

Ian Twinn has called Alchol Concern's paper a "seriously flawed work of fiction"Ian Twinn has called Alchol Concern's paper a "seriously flawed work

The ISBA has hit out at campaign group Alcohol Concern after its latest report – Stick to the Facts – called for a ban on alcohol advertising at music and sporting events to protect young people from such promotional messages.

Ian Twinn, ISBA’s director of public affairs, labelled the report “a seriously flawed work of fiction”.

Twinn commented: “It is another attempt by an anti-alcohol lobbying group to impose further restrictions on an industry that is already subject to strict self-regulatory rules and is an industry with an extremely high rate of compliance.”

Alcohol Concern has claimed that young people are facing “excessive” exposure to alcohol brands claiming that current regulations for alcohol advertising are not effective.

In response to these claims Twinn said: “The truth is that self-regulation is working; the UK features some of the toughest advertising rules in Europe with rules which already ban alcohol adverts during programmes where there is a likelihood of a high proportion of children tuning in.”

Recent Department of Health figures show that fewer young people are drinking, leading Twinn to question the Alcohol Concern to “explain how underage drinking is declining in this country, where we have alcohol advertising, yet in France, where it has been banned, it is going up?"

He concluded that the investment made by alcohol brands is not evidence of their influence over children, adding: “Why would advertisers want to waste money marketing to a demographic which can’t legally buy their product. What the advertisers are doing is trying to influence adults, not young people, to drink their brand, and they do this sensibly and responsibly.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...